Research & Insights

What we're
learning about
real estate leads.

Data-backed research on how agents manage inbound inquiries — and what the numbers actually mean.

Analysis February 24, 2026

Stop Killing Your Leads: The Reality of Social Media Real Estate Response

I sent 150 buyer-style inquiries across Instagram DMs and Facebook Messenger to understand how inbound leads are managed in practice — including response timing, automation use, and early-stage conversation flow.

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