Data-backed research on how agents manage inbound inquiries — and what the numbers actually mean.
I sent 150 buyer-style inquiries across Instagram DMs and Facebook Messenger to understand how inbound leads are managed in practice — including response timing, automation use, and early-stage conversation flow.
Read full analysisAn analysis of 150 social media buyer inquiries examining how responses occurring after 24 hours contribute to overall lead response behavior across Instagram DMs and Facebook Messenger.
Read full analysisAn analysis of 150 social inquiries revealing that in modern DM environments, the initial exchange often carries the primary weight of engagement, challenging the legacy 'fortune is in the follow-up' rule.
Read full analysisA candid look at how Facebook Business Suite's automated 'Instant Replies' create an uncanny valley that kills lead momentum, interrogates prospects too early, and masks massive response delays.
Read full analysisAn analysis of first responses to social media real estate inquiries showing that over one-third attempt to move the conversation off-platform immediately—often introducing friction that prevents any further engagement.
Read full analysisIndustry research shows that responding quickly to inbound leads dramatically increases connection and conversion rates. But these studies focus almost entirely on the first response—overlooking what happens in the gaps between messages, where many conversations lose momentum.
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